Bay Area hip-hop artists are either pill-poppin' purveyors of the hyphy high life, or knit-cap wearing pseudo-intellectuals who spout the obligatory "Fuck Bush!" in order to rouse the slightest bit of crowd response. San Francisco's Strange Face collective is neither. Instead, they spit raw raps, guzzle jugs of Carlo Rossi, and write odes to their muse: booze. Their singlemindedness is best illustrated by albums such as Conceit's "Wasted Talent" and TopR's "Cheap Laughs for Dead Comedians." Strange Face earns respect from local hip-hop heads for "gettin' gurped" and drinking 40s outside of clubs with fans and still rocking a mike better than most do sober. The network of emcees, DJs, producers and artists includes founder Conceit, Wordsmith, Rush, Optik, BOAC, and turntablists 4OneFunk. You can find them any given weekend performing at bars and clubs, or buying cheap booze at your local liquor store.